Women’s Wine & Spirits Awards Winner La SU

In recent years female spending power has rocketed as professional women have climbed the ranks and made their presence known in the boardroom.  According to UK-based consultancy GenAnalytics, women now own $27 trillion of the world’s wealth which amounts […]

Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]

As our world becomes ever more interconnected, exciting dishes and ingredients from all over the globe are finding their way onto our plates. Consumers now have more choices than ever before when it comes to […]