Paul Thomas is a man who loves a challenge. As founder of the award-winning Julian Hard Cider, Thomas has been breaking boundaries for a decade. And his latest project, 8-Ball Whiskey, is the first chocolate-infused bourbon whiskey […]
Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented […]
Artificial intelligence may be a relatively young field, but pioneering voices in the wine industry are already finding ways to use this technology. Over in New Zealand the Fine Wine Delivery Company has partnered with an AI […]
Once a modest niche category, the canned wine movement has gathered pace over the past five years and is now one of the industry’s fastest growing categories. According to Nielsen in the USA the $45 million business only makes up around […]
Women buy 80% of wine sold in Britain… but that still doesn’t stop men ALWAYS grabbing the wine list, says Jilly Goolden The survey of 1,027 people was done by the Women’s Wine & Spirits Awards […]
In the UK, United States and much of Western Europe, it’s women who do most of the wine buying in supermarkets and shops. According to research by Wine Intelligence, there are also more female wine […]
With women now making up the majority of wine consumers in many countries around the world, fine-tuning your marketing campaigns to engage female consumers is now more important than ever. In the U.S. alone women […]
With their passionate hunger for new and exciting experiences, we’ve all heard about how Millennials are shaping the future of the wine industry. No longer content with simply enjoying a good bottle of wine, these […]
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