September 2019 - Concours d'effervescents

Growing Female Spending Power Entices Luxury Wine Brands

23. September 2019 Dick 0

In recent years female spending power has rocketed as professional women have climbed the ranks and made their presence known in the boardroom. According to UK-based consultancy GenAnalytics, women now own $27 trillion of the world’s wealth which amounts […]

The Wine Industry Gets Inspired By Experiential Spirits Marketing Campaigns

9. September 2019 Dick 0

“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in […]

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Month: September 2019

Growing Female Spending Power Entices Luxury Wine Brands

The Wine Industry Gets Inspired By Experiential Spirits Marketing Campaigns